Sep 21, 20234 min read

Starbucks partner with cyclists: cyclist-friendly amenities, events, & rewards, promote safety

Become the official Drink of UCI Races or Offer a discount if you have a Bike helmet on. You choose the level of involvement.

Starbucks can partner with cyclists: cyclist-friendly amenities, events, and rewards to promote safety, community, and revenue growth.🚴‍♂️💰

partnerships@starbucks.com

Better Together 🚴‍♂️💰:

Increased Revenue: Diversifies income streams.
Enhanced Brand Image: Improves reputation.
Community Engagement: Builds customer loyalty.
Sustainability: Aligns with eco-conscious values.
Reduced Liability: Mitigates risks.
Government Incentives: Potential financial benefits.
Cyclist Loyalty: Attracts and retains customers.

There is increased revenue represented here as a percent of change by implementing the Cycling safety promotion.

Distribution of estimated revenue from initiatives, different potential financial gains

Coffee Shop Growth Chart Low & High Estimates

Friendly to Cyclists
Less Friendly to Cyclists

Low Range

Not Very Bike-Friendly
$2,000 - $5,000

High Range

Bike-Friendly Locations
$15,000 - $30,000+

This chart shows how much money a coffee shop might make, with colorful bars for different places. Bike-friendly spots can make lots more! 🚴‍♂️💰

The project will start with an assessment of suitable locations, followed by the installation of cyclist-friendly amenities and promotional campaigns. Ongoing monitoring and community engagement will ensure its success. 🚴‍♂️💰

Here are some specific examples of how Starbucks could implement each sponsorship level:

Race coffee discounts: Starbucks could partner with race organizers to offer discounts on coffee to race participants and volunteers. This could be done by providing race organizers with Starbucks gift cards or coupons, or by setting up a Starbucks booth at the race where participants and volunteers can receive a discount on their purchase.
Race day branding: Starbucks could have its branding displayed at the race on banners, signs, and cups. This could be done by partnering with race organizers or by sponsoring specific elements of the race, such as the finish line or the start line.
Team kit sponsorship: Starbucks could sponsor a cycling team's kits. This would involve Starbucks providing the team with kits that bear the Starbucks logo. Starbucks could also provide the team with other financial support, such as helping to cover the cost of travel expenses.
Full sponsorship: Starbucks could fully sponsor a professional cycling team. This would involve Starbucks providing the team with all of the financial support it needs to operate, including the cost of kits, equipment, and travel expenses.

Ideally here it is,

Creating a Cyclist-Friendly Haven at Starbucks: The Common Area

For cycling enthusiasts, hitting the road on two wheels is not just a mode of transport; it's a way of life. But let's face it, cycling can sometimes be demanding, and cyclists need a place to rest, refuel, and feel safe. That's where the concept of a "Common Area for Cyclists" at Starbucks comes in.

What is the Common Area for Cyclists?

Imagine a designated space at Starbucks locations that's purpose-built for cyclists. It's more than just a parking spot; it's a hub that understands and caters to the unique needs of cyclists. Here's what it's all about:

1. Bike Parking: We know how valuable your bike is. That's why we provide secure bike racks or designated parking spots so you can enjoy your coffee worry-free.

2. Water Bottle Refilling Stations: Staying hydrated is crucial during a ride. Our water bottle refilling stations ensure you have easy access to clean, refreshing water.

3. Rest and Relaxation: After a demanding ride, cyclists can unwind in our comfortable seating areas. Take a moment to recharge, both physically and mentally.

4. Community Space: It's not just about bikes; it's about the people who ride them. Connect with fellow cyclists and the local community in a welcoming space.

5. Promotional Signage: Look out for signs that proudly declare our support for cyclists. You'll know you've found the right spot.

6. Local Cycling Partnerships: team up with local cycling organizations, clubs, and advocates to create a vibrant cycling community. Stay tuned for events, group rides, and special promotions.

Why the Common Area Matters:

Safety First: commit to keeping your bike secure. A common area reduces the risk of theft and bike damage.
Cyclist-Friendly: By offering amenities tailored to cyclists, make Starbucks a top choice for your pit stop.
Building Connections: It's not just a space; it's where people with a shared love for cycling can connect.
Brand Commitment: Supporting cycling and this common area is a testament to our dedication to a healthy, sustainable lifestyle.

So, the next time you plan a ride, remember that Starbucks isn't just a coffee stop; it's a cyclist's haven. We need a commitment to making a cycling experience safer, more enjoyable, and a part of the community. Grab a coffee, park your bike, and make @Starbucks a part of the ride.

The potential returns for Starbucks from each sponsorship level vary. Race coffee discounts and race day branding are the lowest levels of sponsorship, and they therefore offer the lowest potential returns. However, they are also the most affordable sponsorship options. Team kit sponsorship and full sponsorship are the highest levels of sponsorship, and they therefore offer the highest potential returns. However, they are also the most expensive sponsorship options.

The best sponsorship level for Starbucks will depend on its budget and its marketing goals. If Starbucks is looking for a low-cost sponsorship option that will help to increase brand awareness and positive customer association, then race coffee discounts or race day branding may be a good option. If Starbucks is looking for a sponsorship option that will give it a higher level of brand visibility and association with a healthy and active lifestyle, then team kit sponsorship may be a good option. If Starbucks is looking for the highest level of brand visibility and association with a top-performing team, then full sponsorship may be a good option.

It is important to note that these are just general guidelines. The specific potential returns for Starbucks from each sponsorship level will vary depending on a number of factors, such as the size and visibility of the race or team, the target market, and the overall marketing strategy.